As part of the revenue team of Kids & Teens at Sanoma I was responsible for the online campaigns (social-only and ATL) of Donald Duck, Duckstadshop, Tina, Zo zit Dat and Fashionista. Together with agencies I made sure we had the best results from display, SEA and social ads. For my last campaign we’ve managed to reach our goal with 200%. A great result to finish a job with!
Social & Online
What an adventure to be part of a new team to develop the online brand of Margriet.
Social Media: In two years the social media grew from nearly nothing to the biggest traffic generator. I’ve made the contentplanning and created lots of social content such as video, games and virals.
Email: Next to the weekly newsletter I was responsible for new emailtraffic. Besides new daily mails, I’ve designed several datadriven emailflows. For example the 60-days-health-challenge for which we managed to get over 10.000 subscribers within two weeks.
Campaigns: For Margriet and advertizers I made different campaigns such as online personality quizes, surveys, polls and winning games. A playful way for branding and to generate data.
Ouders van Nu
From a few emails per week we grew to one of the biggest emailmarketing players of Sanoma. For clients such as Unicef, Wehkamp, Etos and many more I’ve built emails for which I took care of copy, visuals and emailflows.